Why Search Engine Experts Care About Semantics

semantic SEO

We’ve all noticed a trend  that Google is increasingly sophisticated in its ability to find relationships with topics we search and their results page that are, well, a little spooky-smart.

As Eric Van Buskirk of Clickstream points out in his SEO research, Google is using machine learning to better understand the latent content meaning in text on websites.  Not many people know about this or understand it’s much different than if the algorithms used synonyms for word alternatives.  The search giant’s language processing of web pages is not at all like throwing a thesaurus against pages of text.  To add to the “learning,” the software code combines data  about the connection between entities in website text with the terabytes of data they have on users click choices. The where and what of user’s clickstream in search results helps in learning about topics they’ve searched. read more

Top Trends: The Intersection of Machines, Gadgets and Software

It is arguable that developments in technology over the past few years have come about at a rate far greater than in any comparable era. This is largely down to the rise of digital technology, driven by our continued and ubiquitous use of computers and other such gadgets, and the effect has been profound. It’s not only at work that we have been influenced by technology and gadgets, but in the home. Our lifestyle is very much governed by technology, although you may not realise it.
When we speak of gadgets, we are not talking of frivolous playthings, but of items that can be both fun and practical. For example, one of the must-have gifts last Christmas was the Virtual Reality headset. In conjunction with your smartphone, a VR headset allows you to view things remotely, and it’s not just great fun, but also hugely educational. It’s a prime example of combining more than one device plus using up to date software to provide something the market wants.

Trends in Gadgets

Let’s face it: gadgets sell. You probably bought your first mobile phone a couple of decades back because it was new, fresh and clever. Now, everybody has one, and they are very powerful tools that are difficult to live without. But there are other gadgets that have changed our lifestyle. Take that once popular pastime – smoking. Now frowned upon – and indeed banned in many public places – smoking tobacco is rapidly being overtaken in favour by vaping. E-cigarettes are the new tobacco – safe and trendy – and they are a great example of a gadget having an effect on our lifestyle trends. read more