Due to the recent rise of machine learning algorithms used by Google and other search engines, it’s becoming more and more difficult to gain a strong position Vis-à-vis competitors and increase your internet traffic.
An effective internet marketing strategy begins with a well-designed mobile responsive website with content that is useful to your target audience. Be ready for new gadgets in coming years, as they may mean today’s shiny website is no longer responsive. Once you have a website that is designed to engage your target audience you then begin to develop social media platforms around your content. Social media platforms drive users from your target audience to your website. Not only are the users being driven to your website as potential clients, but as users engage your website, your search ranking also increases. As your search ranking increases, your social media following increases with it. This feedback loop results in steady traffic growth, which leads to a constant increase in sales.
An effective internet marketing strategy used in conjunction with other forms of marketing such as direct mail, can lead to explosive growth in almost any type of business.