Mashimus | Machines, Gadgets & Software

Mashimus | Machines, Gadgets & Software

Why Search Engine Experts Care About Semantics

semantic SEO


We’ve all noticed a trend  that Google is increasingly sophisticated in its ability to find relationships with topics we search and their results page that are, well, a little spooky-smart.


As Eric Van Buskirk of Clickstream points out in his SEO research, Google is using machine learning to better understand the latent content meaning in text on websites.  Not many people know about this or understand it’s much different than if the algorithms used synonyms for word alternatives.  The search giant’s language processing of web pages is not at all like throwing a thesaurus against pages of text.  To add to the “learning,” the software code combines data  about the connection between entities in website text with the terabytes of data they have on users click choices. The where and what of user’s clickstream in search results helps in learning about topics they’ve searched.


Sure, artificial intelligence is no smarter than a 3 year old child right now, but that’s largely because AI is simply so horrible at some tasks like understanding the broad context of a variable it is examining.  But the incredible fact about computer searches is they do NOT have as much context: they force users to pinpoint an entity or idea they want information on.  So, while Google may face many years of tough challenges for machine learning using images as input, for example, we can expect to see leaps and bounds in advancements with their ability to return super strong results for their “knowledge graph” that you see on the top of so many result pages.



Machine Learning Brings New Challenges To Search Ranking

machine learningDue to the recent rise of machine learning algorithms used by Google and other search engines, it’s becoming more and more difficult to gain a strong position Vis-à-vis competitors and increase your internet traffic.


An effective internet marketing strategy begins with a well-designed mobile responsive website with content that is useful to your target audience. Be ready for new gadgets in coming years, as they may mean today’s shiny website is no longer responsive. Once you have a website that is designed to engage your target audience you then begin to develop social media platforms around your content. Social media platforms drive users from your target audience to your website. Not only are the users being driven to your website as potential clients, but as users engage your website, your search ranking also increases. As your search ranking increases, your social media following increases with it. This feedback loop results in steady traffic growth, which leads to a constant increase in sales.


An effective internet marketing strategy used in conjunction with other forms of marketing such as direct mail, can lead to explosive growth in almost any type of business.

eGo Kit For Newbie and Those Quitting Smoking



Kanger’s eGo Starter Kit is ideal for those that think “cloud chasing” is a new technology for building faster websites in the cloud.  Or, they know darn well about vape clouds but they’re not ready to buy an eCig to impress the folks next door!   These tried and true kits are built for ease of use. Buy one, and you succeed at quitting smoking with one and you won’t need to chase heaven’s clouds: Fear of death by lung cancer will be a distant memory.


Many people choose to use an EVOD starter kit to quit smoking. Others think blister kits are best for quitting smoking: for sure they are a good option if you don’t want to spend a lot of money and you just want to try out electronic cigarettes.


The problem with those is that the tanks are never very good. It’s usually a CE4 or a CE5 tank, but with an Kanger’s EVOD you’re actually going to have an EVOD tank, which is an awesome tank in itself, and it looks like a really high quality eGo style battery.


You get your instruction book and two complete batteries and two tanks with the kit.  It also comes with the charger and what is a nice deal is that they include five replacement coils.


You can plug it right into your USB port on a computer or laptop, so it really is an easy system. The tanks are easy to fill or change the coils. Just take the base out. There’s a long stem coil, which makes them really easy to replace. They are single bottom changeable coils, and you want to fill it up right to the side until you get it to the top of the glass. But you don’t want to overfill and go into the air hole, of course.


While you’re still holding it upside down, you want to put your coil and your base piece back in, and screw it down tight. If you did that right you shouldn’t have any leakage. Once you got it filled, you to want to give it a few minutes to soak up. Press the button five times, you’ll see the battery lights. This comes with two of the batteries, which should last you about a half a day vaping, so the fact that you get two of them means you can just alternate them on the charger and have a constant charged battery to vape on.


These are really nice tanks, very inexpensive and they work great. They really haven’t improved a ton, which is fine. She does great on this eGo style 3.7 volt battery. It’s amazing. We would say it’s much better than the CE4 or CE5 blister kits. You can really mouth to lung off of this or straight lung hit it, either way. The vapor is thick like you want it and smooth. It’s not too hot, and it doesn’t gag you with throat hit. We recommend this little EVOD starter kit for anybody trying to get off cigarettes or anybody looking to step up from a cig-alike.  You can get this for under $40, so not a bad deal considering you’re getting two of the batteries and two of the tanks, and they come in a ton of different colors and designs.


Top Trends: The Intersection of Machines, Gadgets and Software

It is arguable that developments in technology over the past few years have come about at a rate far greater than in any comparable era. This is largely down to the rise of digital technology, driven by our continued and ubiquitous use of computers and other such gadgets, and the effect has been profound. It’s not only at work that we have been influenced by technology and gadgets, but in the home. Our lifestyle is very much governed by technology, although you may not realise it.
When we speak of gadgets, we are not talking of frivolous playthings, but of items that can be both fun and practical. For example, one of the must-have gifts last Christmas was the Virtual Reality headset. In conjunction with your smartphone, a VR headset allows you to view things remotely, and it’s not just great fun, but also hugely educational. It’s a prime example of combining more than one device plus using up to date software to provide something the market wants.

Trends in Gadgets

Let’s face it: gadgets sell. You probably bought your first mobile phone a couple of decades back because it was new, fresh and clever. Now, everybody has one, and they are very powerful tools that are difficult to live without. But there are other gadgets that have changed our lifestyle. Take that once popular pastime – smoking. Now frowned upon – and indeed banned in many public places – smoking tobacco is rapidly being overtaken in favour by vaping. E-cigarettes are the new tobacco – safe and trendy – and they are a great example of a gadget having an effect on our lifestyle trends.

While not a computerised gadget, the e-cigarette is one that many people find to be essential. Back to computers, and it’s easy to overlook just how much influence software has on our lives. In business, software is essential for the smooth day to day operation, and productivity software is rapidly becoming a must – especially for smaller, growing businesses. The fact that productivity software and apps are part of a multi-billion dollar market is proof enough that this is one area of business software that is not going to fade away, and we expect further growth in this area in the coming years.

The Rise of AI Machines

Once the domain of futuristic Hollywood Sci-Movies, Artificial Intelligence (AI) is said by many to be the next big trend in terms of technology development. It’s important not to think of AI as all-encompassing devices that do everything themselves, but as autonomous machines that can perform a task with little or no human intervention. In business, this means that you will find many more automated processes in factories and other areas of industry, but it is in the real world, the one we frequent in our general daily lives, that the impact of AI is set to be most noticeable. B2B machine learning is having profound effects on the way text is comprehended. Soon, machines may be as proficient at writing as middle-grade students. Google is already able to analyze and “grade” the quality of semantic structures on webpages.

The most talked-about autonomous machines are already in use in some places: the word on the street is that driverless cars will become the norm in future years – and perhaps not as far into the future as you might believe – and there are trials underway in some places. Indeed, a successful system used at Heathrow Airport, London, in which autonomous driverless vehicles take passengers across the airport is to be trialled on the UK’s roads. The vehicles will take a journey from Oxford to London, using the same roads as driven cars, without the intervention of a human controller at any time.

For some, the prospect of driverless cars sharing the roads with conventional vehicles is a worrying one, but for others, it is simply a natural progression in which AI technology and software is integrated into what is in effect a large, yet practical, gadget. The car as we know it, say industry commentators, may just have met its match.

Integration of Technology

Fifty years ago, we couldn’t have imagined the sheer impact that computer technology would have on our personal and professional lives. The rapid development of very powerful computer systems and software took many by surprise, and in some cases still has the ability to do so. The trends in technology, gadgets and software today cannot be taken as those that will be to the fore – not even in as little as a year’s time – as development is so rapid that new trends, gadgets and machines come out all the time. It’s fair to say, however, that AI will dominate the headlines, as we see more of our lives becoming automated, and often without even noticing.