Why Search Engine Experts Care About Semantics

semantic SEO

We’ve all noticed a trend  that Google is increasingly sophisticated in its ability to find relationships with topics we search and their results page that are, well, a little spooky-smart.

As Eric Van Buskirk of Clickstream points out in his SEO research, Google is using machine learning to better understand the latent content meaning in text on websites.  Not many people know about this or understand it’s much different than if the algorithms used synonyms for word alternatives.  The search giant’s language processing of web pages is not at all like throwing a thesaurus against pages of text.  To add to the “learning,” the software code combines data  about the connection between entities in website text with the terabytes of data they have on users click choices. The where and what of user’s clickstream in search results helps in learning about topics they’ve searched. read more

Machine Learning Brings New Challenges To Search Ranking

machine learningDue to the recent rise of machine learning algorithms used by Google and other search engines, it’s becoming more and more difficult to gain a strong position Vis-à-vis competitors and increase your internet traffic.

An effective internet marketing strategy begins with a well-designed mobile responsive website with content that is useful to your target audience. Be ready for new gadgets in coming years, as they may mean today’s shiny website is no longer responsive. Once you have a website that is designed to engage your target audience you then begin to develop social media platforms around your content. Social media platforms drive users from your target audience to your website. Not only are the users being driven to your website as potential clients, but as users engage your website, your search ranking also increases. As your search ranking increases, your social media following increases with it. This feedback loop results in steady traffic growth, which leads to a constant increase in sales.

An effective internet marketing strategy used in conjunction with other forms of marketing such as direct mail, can lead to explosive growth in almost any type of business.

eGo Kit For Newbie and Those Quitting Smoking

EVOD KIT

Kanger’s eGo Starter Kit is ideal for those that think “cloud chasing” is a new technology for building faster websites in the cloud.  Or, they know darn well about vape clouds but they’re not ready to buy an eCig to impress the folks next door!   These tried and true kits are built for ease of use. Buy one, and you succeed at quitting smoking with one and you won’t need to chase heaven’s clouds: Fear of death by lung cancer will be a distant memory.

Many people choose to use an EVOD starter kit to quit smoking. Others think blister kits are best for quitting smoking: for sure they are a good option if you don’t want to spend a lot of money and you just want to try out electronic cigarettes. read more

Top Trends: The Intersection of Machines, Gadgets and Software

It is arguable that developments in technology over the past few years have come about at a rate far greater than in any comparable era. This is largely down to the rise of digital technology, driven by our continued and ubiquitous use of computers and other such gadgets, and the effect has been profound. It’s not only at work that we have been influenced by technology and gadgets, but in the home. Our lifestyle is very much governed by technology, although you may not realise it.
When we speak of gadgets, we are not talking of frivolous playthings, but of items that can be both fun and practical. For example, one of the must-have gifts last Christmas was the Virtual Reality headset. In conjunction with your smartphone, a VR headset allows you to view things remotely, and it’s not just great fun, but also hugely educational. It’s a prime example of combining more than one device plus using up to date software to provide something the market wants.

Trends in Gadgets

Let’s face it: gadgets sell. You probably bought your first mobile phone a couple of decades back because it was new, fresh and clever. Now, everybody has one, and they are very powerful tools that are difficult to live without. But there are other gadgets that have changed our lifestyle. Take that once popular pastime – smoking. Now frowned upon – and indeed banned in many public places – smoking tobacco is rapidly being overtaken in favour by vaping. E-cigarettes are the new tobacco – safe and trendy – and they are a great example of a gadget having an effect on our lifestyle trends. read more